• Public Service Expands Audience Reach Via Webcast
• Webcast Provides MNC a Cost-Effective Communication Platform for Performance Update

Executive Summary

Customer:

Civil Service College (CSC) Singapore

Industry:

Public Service

Challenge:

• Communicate the messages discussed in Public Service Staff Conference 2009 to Public Service Staffs
• Need for cost-effective communication solution

Solution:

Deliver on-demand webcast for the Conference via Jupiter Innovations' iEVENT Webcast

Benefits:

• The staff who were unable to attend the conference to conveniently access the webcast on-demand
• Lifespan of the Public Service Staff Conference 2009 event is extended via the on-demand archived webcast

Cost-effective solution to communicate key messages to large audiences

Challenge

Civil Service College (CSC) Singapore, is a statutory board under the Public Service Division, Prime Minister's Office. It is dedicated to help shape the public service by providing relevant contents and services, as well as conducive opportunities for training, learning and development.

In October 2009, CSC held the Public Service Staff Conference 2009, an annual platform for head of civil service and Permanent Secretaries to communicate key strategies and priorities for the public services.

Although it was an important annual event for Public Service Staff to participate, most of the civil servants were unable to attend the conference physically. It would be challenging to hold such an event if all the public service staff were to attend the conference in a conference room on the same day.

Solution

Recognizing the value of webcasting and the power of internet to connect people, CSC turned to Jupiter Innovations for its iEVENT Webcast service for a cost-effective solution.

iEVENT leverages on Internet and webcasting technology to broadcast presentations to reach out to a wider audience far beyond the walls in the conference room and overcome the challenges on physical space, time constraints and event lifespan.

Results

The iEVENT Webcast enabled CSC to deliver a delayed transmission of the Public Service Staff Conference events to reach large, dispersed audiences by streaming audio and video content with synchronised presentation slides over the Internet.

This allowed the public service staffs who were unable to attend the conference to access the webcast on-demand conveniently without the need to leave the office.

By harnessing the power of the webcasting technology to complement face-to-face events, iEVENT Webcast has helped to add value to Civil Service College in making the Public Service Staff Conference 2009 presentations widely available to the public service staff.

Conclusion

In an increasingly complex and geographically dispersed business environment, organisations constantly face challenges and constraints in corporate communications. iEVENT webcast can be a critical communication tool for improving communication effectiveness and efficiency, thereby empowering organisations to emerge stronger from the global economic crisis and stay ahead in the competition.

For More Information

For more information about iEVENT Webcast, call us on +65 6587 4666, email sales@jupinno.com or visit http://www.jupinno.com