Challenge
Unilever is a multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Present in 150 countries around the world with 174000 employees, Unilever’s mission is to add Vitality to life.
Unilever holds the Asia, Africa and Central & Eastern Europe (AAC) Performance review quarterly to report on the performance within the region.
The Q2 AAC Performance Update was held in Singapore on 19 August 2009. The event involved the participation of the executive management staff in many different countries around the world.
Although the AAC Performance Update was an important meeting, not all the executive management staff was able to attend the event physically. The amount of logistic efforts, time and cost would be substantial if all the busy executives from different parts of the world were to travel to Singapore for the meeting.
Solution
Recognizing the benefits of audio and video communications and the global reach of Internet, Unilever decided to seek for a solution to deliver the AAC Performance Update presentation to their geographically dispersed staff. Jupiter Innovations stood out because of not only the depth and breadth of the webcasting services offered in iEVENT, but also its reliability and superior professional service.
Results
iEVENT webcast harnessed on the power of Internet to broadcast live and on-demand audio and video transmissions with synchronised presentation slides by providing Unilever a platform to present the Q2 AAC Performance Update live. Participants from anywhere in the world accessed the webcast through their computers and participated in the surveys, polls and Questions & Answers sessions with the presenter. The interactive features of the webcast have effectively engaged the audiences.
Leveraging the power of Web-based Interactive Rich-Media Technologies to complement face-to-face meeting, iEVENT webcast has provided a cost-effective communication medium for Unilever to deliver the AAC Performance Update presentation to executive management staff across the globe.
Conclusion
As companies face an increasingly competitive and geographically dispersed business environment, it is vital to incorporate effective corporate communications strategies to strengthen the ability to achieve global communication and stay ahead of the competition.
With the rise in travel costs and the growing desire to limit travel, iEVENT webcast is a cost-effective communication tool to maximise the effectiveness and reach of your critical messages to employees, customers and stakeholders. The time and cost saving and the increase in productivity will ultimately make a difference to your bottom line.
For More Information
For more information about iEVENT Webcast, call us on +65 6587 4666,
email sales@jupinno.com or visit http://www.jupinno.com
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